Market Research & Planning

Market Research & Planning


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Consumer Beef Index, March, 2017

The Consumer Beef Index is a key research survey fielded with 1000+ plus consumers twice a year. In the spring 2017 wave of the study 77% of consumers noted beef was their first choice, or a top choice, 93% noted eating beef at least monthly … both very strong results. Taste and a desire to eat more protein continue to be strong rationales for consuming more beef, while nutritional, production and price concerns are given as reasons for cutting back on beef consumption.  

Tags: Consumer Beef Index - CBI, Market Research & Planning

Published: 2017