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Beef Sustainability Videos
These videos show how beef producers from different regions of the country (Nebraska, Florida, Arizona, and Minnesota) manage their operations day-to-day to be sustainable. These videos provide a tangible story of sustainability and evidence as to why simplified “one-size-fits-all” solutions to sustainability are untenable.
View animated infographics that briefly illustrate many of the key points related to the "Tough Questions" about sustainability addressed in the Fact Sheets listed on the Sustainability landing page.
By building a science-based knowledge foundation, research is the cornerstone of all checkoff-funded marketing, promotion, education and information programs. The Human Nutrition, Product Quality, Safety, and Sustainability research programs are contained in the Science & Product Solutions Department at National Cattlemen’s Beef Association (NCBA), a contractor to the beef checkoff. Market Research is conducted as part of NCBA’s Market Research & Planning Department.