Letter from the Editor

We are excited to share the new look and feel of Beef Issues Quarterly with you. After conducting a readership survey in 2013, it was determined that people wanted to move to an electronic, more user-friendly publication.

Tags: Beef Issues Quarterly, Letter from the Editor, Spring 2014

April 2014

Meatless Monday Popularity Questioned by Animal Agriculture Alliance

In October 2013, the Meatless Monday campaign celebrated its 10th anniversary. Knowing that this milestone would be met with increased media attention around the Meatless Monday movement, the Animal Agriculture Alliance wanted to learn more about the organizations participating.

Tags: Beef Issues Quarterly, Spring 2014, Trends Analyses

April 2014

Growth of Live Cattle Exports

For years the breeders of both beef and dairy cattle have known U.S. livestock genetics are a value-added product. Now our commercial beef and dairy operations find they have competition from the international market place that are importing live cattle from the United States in record numbers.

Tags: Beef Issues Quarterly, Spring 2014, Trends Analyses

April 2014

Beef Demand in China

Like it or not China is now a key driver in many U.S. agriculture markets, from dairy to corn to pork, and now, beef. China’s rapid economic development during the past two decades, multiplied by 1.3 billion people, has created a wave of consumerism across the nation.

Tags: Beef Issues Quarterly, Spring 2014, Trends Analyses

April 2014

Q&A with Ron Plain on Beef Supply and Demand

Supply and demand are two facets of an ever-challenging beef industry, especially during volatile times such as the present. Dr. Ron Plain, professor of agricultural economics and extension economist at the University of Missouri, gives insight to his predictions of the beef industry’s future and also his opinions on consumer trends.

Tags: Beef Issues Quarterly, Questions and Answers, Spring 2014

April 2014

Q&A: Beef Industry Safety Summit - Evolution of Beef Safety

The opening session of the 2014 Beef Industry Safety Summit featured a panel of industry experts who have witnessed the evolution of both the industry’s understanding of the foodborne pathogens that have threatened beef’s safety, as well as the industry’s efforts across segments to mitigate those threats and meet regulatory requirements.

Tags: Beef Issues Quarterly, Questions and Answers, Spring 2014

April 2014

Chipotle Farmed and Dangerous Pushes Marketing Envelope

With the launch of the Farmed and Dangerous web television series this past month, Chipotle upped the ante in its attempt to market burritos to socially-conscious consumers. At an estimated cost of well over $1 million dollars to produce, Chipotle is betting the campaign will sell a lot of $8 burritos.

Tags: Beef Issues Quarterly, Issue Updates, Spring 2014

April 2014

Dietary Guidelines for Americans, 2015: Situation and Opportunities for Beef

The Dietary Guidelines for Americans (DGA) are updated every five years, and the process to develop the 2015 DGA is now underway. The Dietary Guidelines Advisory Committee (DGAC), which comprises 14 leading nutrition researchers, is now analyzing the latest evidence before they release their report in late 2014.

Tags: Beef Issues Quarterly, Issue Updates, Spring 2014

April 2014

Charting the Course with Beef Industry Insights and Planning

The Beef Industry Scan was held on Jan. 8, 2014. The focus of the scan was to provide beef industry leadership with a comprehensive and current update on the key challenges and opportunities facing the industry.

Tags: Beef Issues Quarterly, Issue Updates, Spring 2014

April 2014

Millennials – Are they really that different from other generations?

Over the past several years, the beef checkoff has migrated to a target audience focus that combines aspects of one’s generation, age, household lifecycle status, and attitudinal interest in both food and nutrition. Given consumers’ ever changing relationship with beef, it is time to take a fresh look at the target audience to ensure we seize every opportunity to positively impact beef demand.

Tags: Beef Issues Quarterly, Research Findings, Spring 2014

April 2014

Consumers Share Insights about Production Practices

The checkoff-funded 2013 Consumer Image Index indicates that consumers are considerably more positive about beef the product than they are about beef production practices. While consumer knowledge of production practices, be it cattle, chicken or hogs, is relatively limited, certain segments are more likely to seek out information.

Tags: Beef Issues Quarterly, Research Findings, Spring 2014

April 2014

Share of Wallet, Share of Plate, Share of Enjoyment

The July 2013 wave of the Consumer Beef Index found that underlying perceptions of beef remain strong. Coupled with that study, per July 2012 to July 2013 FreshLook scanner data, the consumer spent 3.7 percent more per retail pound for beef year-over-year.

Tags: Beef Issues Quarterly, Research Findings, Spring 2014

April 2014

Issues Media Monitoring and Response Analysis – December 2013 through February 2014

The underlying philosophy of the Issues and Reputation Management program is to carry out measured responses – this means avoiding creating news and targeting the best opportunities for response. If left unchecked, these issues could decrease consumer confidence in beef or damage the reputation of cattle farmers and ranchers.

Tags: Beef Issues Quarterly, Issues Monitoring, Spring 2014

April 2014

CattleFax Insight



Tags: Beef Issues Quarterly, CattleFax Insight, Spring 2014

April 2014